PGS partners with Care Bears™ to expand the brand into the luxury world
PGS Entertainment is proud to announce its new Care Bears luxury partnership with Cloudco Entertainment, representing the iconic brand in the global premium sector.
Building on more than four decades of cultural impact and emotional storytelling, PGS will bring its French savoir-faireand strong connections in the world of luxury to develop creative collaborations with fashion houses, artists, chocolatiers, and designers around the world.
A timeless icon: the Care Bears luxury partnership meets French expertise
For over 40 years, Care Bears™ have been symbols of joy, kindness, and optimism, inspiring fans and creators across generations.
Through this new partnership, PGS will guide the brand’s next chapter in premium markets, focusing on elevated collaborations that blend emotional heritage with contemporary luxury aesthetics.
“This partnership embodies our vision of forging innovative connections between entertainment and luxury,” said Philippe Soutter, Co-Founder of PGS Entertainment. “Care Bears has already demonstrated remarkable potential in this space. From our base in France — the global hub of luxury — we’ll leverage our expertise to elevate the brand’s presence in the premium market.”
From high-profile designer drops to limited-edition collectibles, this collaboration will amplify the brand’s presence in fashion, lifestyle, and art, creating new opportunities to reach both legacy fans and new generations of consumers.
At the crossroads of entertainment and luxury
PGS Entertainment brings deep experience in premium brand management, bridging the worlds of entertainment, design, and luxury.
The company’s partnerships include celebrated contemporary artist Richard Orlinski, whose work merges pop culture and fine art, illustrating PGS’s commitment to pushing creative boundaries across industries.
In addition to its core licensing and entertainment expertise, PGS has long-standing ties to the luxury world through its venture arm, PGS Ventures, an investor in Jacques Marie Mage, Casablanca, and AMI via its participation in Felix Capital, a fund dedicated to supporting exceptional lifestyle and design brands.
This combination of creative insight and investment in high-end fashion ecosystems reinforces PGS’s unique positioning as a bridge between luxury, culture, and entertainment.
About Care Bears™
Launched in 1982, Care Bears™ has become one of the world’s most beloved lifestyle brands, known for its colorful characters, signature belly badges, and timeless messages of sharing and caring.
Over four decades, the brand has appeared in animated series, feature films, and global retail programs, remaining an evergreen pop culture icon with strong visibility across fashion, collectibles, and digital platforms.