Mini Smiley debuts its first apparel collection with Sinsay

Mini Smiley, the preschool musical series created by PGS Entertainment in collaboration with The Smiley Company, has entered the fashion market with its first apparel partnerships, launching new collections with Sinsay in Europe and Simply Sage for Target in the United States.

The debut Mini Smiley x Sinsay collection brings the brand’s soft pastel palette, cheerful characters, and playful spirit to children’s apparel across Europe. The seven-piece line includes t-shirts, joggers, and leggings designed to capture the gentle, joyful world of Mini Smiley and its values of kindness, imagination, and friendship.

In the United States, Mini Smiley has launched nationwide through Target stores and Target.com, in partnership with Simply Sage, a label known for its family-focused, affordable fashion.

“We’re delighted to see Mini Smiley come to life beyond the screen,” said Nicolas Loufrani, CEO & Creative Lead of The Smiley Company. “This first collaboration with Sinsay captures the cheerful and positive spirit that defines the series.”

These partnerships mark the first consumer product extensions for Mini Smiley, following its growing presence on YouTube and leading platforms worldwide. Both PGS Entertainment and The Smiley Company look forward to further expanding the brand through creative partnerships that bring happiness and imagination to families everywhere.